...Rajesh K. Aithal; Vikram Choudhary; Tamal Samanta; Harshit Maurya Purpose This research aims to develop a comprehensive typology to classify small retailers based on their technology adoption levels. The study endeavors to map its observations to Rogers' (1995) innovation diffusion theory...

...: customer behaviour, channel integration, technological innovation, supply chain and operations and strategy. The study's conceptual framework illustrates the omnichannel retailing environment and the variables that must be considered whilst establishing an omnichannel strategic vision. Besides, future...

... model: type of product, product offering, pocket money amount, environment, technology (games, tablets) and experiential marketing that mediate the impact of these independent variables on children as the actors of tomorrow’s hypermarket experience. Research limitations/implications This paper...

...Mathew Joseph; George Stone The instalment of customer friendly technology (such as menu driven automated teller machines, telephone and Internet banking services) as a means of delivering traditional banking services has become commonplace in recent years as a way of maintaining customer loyalty...

... the technology boosted supply chain is a natural area for retailers to increase efficiency and, potentially, market share. If a downturn does occur, it will be of paramount importance for retailers to get the most from their supply chains. The efficiency of the supply chain is the key to success in the retail...

...William R. Swinyard During the past decade significant changes have been occurring in the US retail market. Among the principal changes are those in competition, consumers, technology and the economy. Changes in these areas are reflected in trends in retail practice. Reviews the underlying changes...

...Gerard Prendergast; Norman Marr The increasing provision of self‐service technologies such as automated telling machines (ATMs) in retail banking means that customers now have a variety of means of carrying out their banking business In many cases,the functions of these technologies overlap...

... position in the distribution chain. © MCB UP Limited 1991 Consumer attitudes Market segmentation Profit forecasting Retailing Technology VOLUME 19 NUMBER 5 1991 Some Perspectives on Retailing in the 1990s Richard Ford Freelance Marketing Consultant This article looks at the next decade...