...Yanee Srimanee; Jayant Kumar Routray Purpose The main objective of this paper is to identify and study the marketing chains of fresh fruit and vegetables (FFV) in Thailand, the linkages of FFV farmers with supermarkets, and an evaluation of supermarket procurement systems. Another aim...

...) in Thailand. Design/methodology/approach A non‐probability convenience sampling procedure was employed. The data were collected from an intercept survey administered face to face. Three versions were tailored to each specific hypermarket retailer using similar questions related to consumers' attitudes...

... Strategic alignment Retailing Thailand The Thai retail industry is an industry of change. Competition gets tougher with unexpected and uncontrollable negative factors (e.g. higher fuel prices, escalating violence in the largely Muslim South and political uncertainty) that hurt the economy...

.... Thailand is second only to the US in terms of Scotch whisky consumption exceeding $200,000,000 per annum (12 million bottles) at retail. Thais, particularly Bangkokians and other urban middle class and upwardly mobile males, prefer Scotch to all other alcoholic beverages. Thailand was the largest market...

... Retail trade Economic theory Thailand Retailing organizations in Bangkok range in type from the traditional through to the most modern. This mixed situation may not seem surprising in an economy that is still, in terms of economic development, relatively young. The situation is further...

...Antony Feeny; Theera Vongpatanasin; Arphaporn Soonsatham Explains that in under 40 years the retailing industry in Thailand has developed from a traditional and backward industry into one that by the turn of the century may be as modern and vibrant as any in the world. However, uneven distribution...