... applied. Due to the novelty of AR/VR in sustainable fashion, a construct-level approach was employed, involving the analysis of 29 empirical studies. Two methods of analysis were applied: path-specific random-effects meta-analysis to examine hypothesised relationships and global aggregate meta-analysis...

...Jung-Hwan Kim; Minjeong Kim; Jiyeon Kim; Minjung Park; Jungmin Yoo Purpose This study explores how VR interactivity influences user perceptions and behavioural intentions by stimulating mental imagery. Grounded in flow theory and TAM, it positions mental imagery as a key mechanism linking...