... in the value chain, particularly in production. The perceived risks of EMNCs ownership include potentially restricted autonomy and the uncertainty over corporate development activities in the future, as well as the risks of diluting brand image caused by the inconsistency between country of origin and country...

... management as well as business informatics, this paper takes a value chain approach. Findings The main opportunities of Turkish food retail in Germany lie in increasing its efficiency, using purchasing associations and brand building, targeting well-funded German consumers, offering fluent Turkish-German...

...Alessandro Brun; Elen Riot; Cecile Chamaret; Emmanuelle Rigaud Purpose – As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market...

... of the world; kinds of cities; and sectors of activities. There is no doubt: franchising is now everywhere. Everywhere means in most: Franchising Services Retailing France Value chain These simultaneous production and consumption raise some issues. First, the customer is present...

... Group Publishing Limited 2005 Electronic commerce Value chain Management strategy United Kingdom According to the Interactive Media in Retail Group, the value of UK business to consumer (B2C) e‐commerce has grown 12‐fold in the past three years (Retail Week, 2003). It is now...

... the strategic channel posture the firm possesses and its value creating and appropriating capability profile in managing collaborative channel relationships. © Emerald Group Publishing Limited 2004 Channel relationships Value chain Customer satisfaction Retail trade Increasing market...