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Keywords: Website image
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Journal Articles
Overall satisfaction formation across channels: an empirical study
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (8-9): 922–941.
Published: 03 March 2022
... only Cross-channel Satisfaction Store image Website image Congruence of channels Over the past 20 years, multi-channel customers have been found to be more satisfied, more loyal and more profitable than others (Venkatesan et al., 2007 ; Flavián et al., 2019...
Journal Articles
Effect of channel congruence on a retailer's image
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (4): 254–273.
Published: 22 March 2013
... was conducted on a real B to C case and aims to answer three questions with major managerial implications for retailers: © Emerald Group Publishing Limited 2013 Multichannel customer management Channel congruence Website image Store image Retailer image Retailers France Now a major...
