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Keywords: Website image
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 922–941.
Published: 03 March 2022
..., 1998 ; Hartman and Spiro, 2005 ; Szymanski and Hise, 2000 ; Dholakia and Zhao, 2010). Gonçalves Pereira et al. (2016) show that e-satisfaction is a total mediator between website image and online loyalty. However, there are no studies on whether the channel image has direct effects...
Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (4): 254–273.
Published: 22 March 2013
... congruence as a mediating variable. © Emerald Group Publishing Limited 2013 Multichannel customer management Channel congruence Website image Store image Retailer image Retailers France Now a major marketing function for capturing and retaining customers (Neslin et al., 2006...
