...’ willingness to pay (WTP) for such products. As a result, the factors underlying consumers’ motivation to pay for them are still a matter of debate. Design/methodology/approach We ran three quantitative studies, including one involving participants in a real consumption context that assessed: (1) whether...

... purchasing decisions (Peters-Texeira and Badrie, 2005). With consumers now choosing between retailers' private labels and national brands (Louis et al., 2023), it's important to understand their willingness to pay. Food irradiation is a method used to preserve foods by applying doses of ionizing...

... and calculate the willingness-to-pay (WTP) measures. Delivery mode, cost and time window are used as independent variables. Findings Results indicated that home delivery and picking-up from locker appear to be clearly preferable than picking-up from store. However, home delivery seems to hold a stronger...