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Keywords: Wine
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (9): 875–891.
Published: 31 July 2023
...Lala Hu; Marta Galli; Roberta Sebastiani Purpose The Chinese market represents an increasingly popular destination for wine firms and recent opportunities derive from the growth of e-commerce. The aim of this paper is to understand the impact of digital platforms on wine firms...
Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (1): 34–48.
Published: 15 December 2017
...Ritu Mehta; Nivedita Bhanja Ritu Mehta can be contacted at: ritumehta@iimcal.ac.in 14 04 2017 26 04 2017 21 09 2017 29 09 2017 13 11 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only The growing wine...
