Influence mechanism of undergraduate students’ green innovation behavior: AMO perspective and multilevel empirical study Available to Purchase

Jiaqi Liu is an undergraduate student in the School of Business and Management at Jilin University. He majored in big data management and application, minored in finance and holds a double degree in Management and Economics. He is planning to pursue master’s degree in management science and engineering from the University of Science and Technology of China. His research areas include big data marketing, practical applications of machine learning and deep learning, sustainability.

Haitao Wen is an Associate Professor of Management at Jilin University in China. She holds a PhD in economics from Jilin University, China. Her main research interests revolve around areas such as consumer behavior, educational economics, innovation, microeconomics and macroeconomics.

Rong Wen is an undergraduate student at the School of Business and Management Administration, Jilin University. She majored in big data management and application. She is planning to pursue master’s degree in management science and engineering from Wuhan University. Her main research interests revolve around operations research, data modeling, microeconomics and macroeconomics.

Wenjue Zhang is an undergraduate student in the School of Business and Management at Jilin University. He majored in information management and information system. He has a strong interest in sustainable education.

Yun Cui is an undergraduate student majoring in big data management and application at Jilin University, with a strong interest in sustainable development.

Heng Wang (Name@Alibaba: FuQin) is Vice General Manager of ESG Strategy and Operation Unit of Alibaba Group. His expertise is in cross-domain solutions covering energy (including fossil fuel and electricity) industry, information technology industry, Internet of Things industry, internet industry. He was in charge of offline payment team in Ant Group. He used to lead the team of AELOPHY, a retailing SaaS platform of Alibaba Group. He received bachelor’s degree from Tianjin University.