ChangeStar behaviour change report

ChangeStar behaviour change report

Organisations and individuals seeking change on global ethical issues such as the environment, poverty, human rights and animal welfare are failing to gain the behaviour change they need from the public.

The new report, “Why is it so hard to change people's behaviour?”identifies and examines a number of factors that make it difficult for many members of the public in the western world to change their attitudes and behaviour on such issues. It provides some far-reaching recommendations,including the need to empower the public with the intellectual tools they need to become ethical global citizens and the need to establish a new movement for global change. It is essential reading for anyone involved in, or interested in,the search for a more just, sustainable and intellectually coherent world.

ChangeStar is a mixture of think tank, consultancy and communications agency that uses “practical wisdom” to seek a more sustainable, just and intellectually coherent world. To find out more visit the web site: www.changestar.co.uk. The report can be downloaded at: www.changestar.co.uk/thinking_reports.htm