...Erin Ann Hopkins; Eunju Hwang Purpose As many of the next generation leaders are currently on college campuses, endorsing green buildings can foster environmental stewardship among the student body. However, marshalling in the social sphere of sustainability is also critical to cultivate more...

... in their selection of a university. Therefore, this study examines the environmental responsibility levels of a sample student population and to explore how these scores, along with gender, impact their willingness to pay for studying and living in green buildings. Design/methodology/approach – An online...