... connections between the teams, departments and campuses. Given the context and given the possibility of this tool to enhance and accelerate the objectives defined in the green marketing strategy for HEIs and, considering the need to deepen knowledge on a topic inserted in a relevant context for society...

... in conspicuous consumption (i.e. agreeing to pay more for the sustainable product). The study was conducted in the field using naïve participants and demonstrates the application of evolutionary psychology to green marketing. It also adds to what is a surprisingly small literature on the effect of employee...

... hypothesize that: H1. There is a difference in environmental responsibility of students based on gender, where women are more environmentally responsible than men. © Emerald Group Publishing Limited 2015 LEED Green marketing Sustainability Environmental responsibility Campus...

.... Originality/value The approach used and the emphasis on international cooperation illustrate ways in which a multi‐stakeholders project may be successfully undertaken. © Emerald Group Publishing Limited 2006 Higher education Sustainable development Curriculum development Green marketing...