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Keywords: Opinion leader
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Journal Articles
International Journal of Sustainability in Higher Education (2022) 23 (3): 565–586.
Published: 24 September 2021
.... Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at USM. Design/methodology/approach A survey involving 391 international students was conducted using a self-assessment questionnaire, data from which were analysed using partial...
