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Keywords: Social learning theory
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Journal Articles
International Journal of Sustainability in Higher Education (2026) 27 (3): 584–603.
Published: 07 February 2025
... consumption behaviour Peer influence Altruism Social learning theory Sustainability From the social learning perspective, consumer socialization emphasizes external environmental sources of learning, such as parents and peers, who are referred to as “socialization agents” (Ward, 1974 ; Moschis...
