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Keywords: Sustainable behavior intention
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Journal Articles
International Journal of Sustainability in Higher Education (2025)
Published: 18 August 2025
... of reasoned action (Ajzen and Fishbein, 1980) explains sustainable behavior intentions through attitudes and social norms, emphasizing that favorable attitudes strongly shape intentions (Ajzen, 1985). The theory of planned behavior (Ajzen, 1991) adds that subjective norms also influence future intentions...
