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Keywords: Sustainable university brand
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Journal Articles
International Journal of Sustainability in Higher Education (2022) 23 (3): 565–586.
Published: 24 September 2021
...Mohamad Saifudin Mohamad Saleh; Normalini Md Kassim; Naziru Alhaji Tukur Purpose This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia’s premier universities...
