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Keywords: TTM
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Journal Articles
International Journal of Sustainability in Higher Education 1–21.
Published: 11 May 2026
... by integrating the theory of planned behavior ( TPB ) and the transtheoretical model ( TTM ). Design/methodology/approach A cross-sectional survey was conducted in late 2024 among 226 students (mean age = 20.9 years; 50.9% women) from Hassan II University of Casablanca. Data were collected using...
Includes: Supplementary data
