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1 June 1999
Research Article|
June 01 1999
The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Daniel F. Mahony, Ph.D.;
Daniel F. Mahony, Ph.D.
Assistant Professor, Department of HPES, 106 HPES/Studio Arts Building, University of Louisville, Louisville, Kentucky, 40292
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Robert Madrigal, Ph.D.
Robert Madrigal, Ph.D.
Assistant Professor, Department of Marketing, Warsaw Sports Marketing, Center, Lundquist College, of Business, University of Oregon, Eugene, Oregon 97403-1208
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Publisher: Emerald Publishing
Received:
May 01 1999
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 1999 by Winthrop Publications Limited
1999
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 36–57.
Article history
Received:
May 01 1999
Citation
Mahony DF, Madrigal R (1999), "The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams". International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2 pp. 36–57, doi: https://doi.org/10.1108/IJSMS-01-02-1999-B004
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