Earlycite

Research Article September 10 2026
Beyond interactivity: dual relational pathways to fanship in the sports metaverse
Daeun Park; YongHee Kim
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2026-0200
View articletitled, Beyond interactivity: dual relational pathways to fanship in the sports metaverse
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Research Article September 8 2026
The management process of ambush marketing in sport: a case study analysis based on the 2024 UEFA EURO
Kasimir Lochte; Stefan Walzel
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-02-2026-0123
View articletitled, The management process of ambush marketing in sport: a case study analysis based on the 2024 UEFA EURO
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Research Article September 2 2026
Diaspora marketing in sport: football shirts, belonging and nostalgia across borders
Alessio Norrito; Paul Widdop; Simon Chadwick
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-06-2025-0277
View articletitled, Diaspora marketing in sport: football shirts, belonging and nostalgia across borders
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Research Article August 21 2026
AI-personalized sports experiences: the moderating role of fan identification
Don Lee; Woong Kwon; Iseup Maeng; Minseok Cho; Michael Cottingham
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2026-0146
View articletitled, AI-personalized sports experiences: the moderating role of fan identification
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Research Article August 17 2026
Losing the blame game: automated officiating, team identification and fan attribution of losses
Yoonki Chun; Yulsoo Ji; Sujin Park
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2026-0167
View articletitled, Losing the blame game: automated officiating, team identification and fan attribution of losses
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Research Article August 13 2026
Between passion and algorithm: sports betting, algorithmic personalization and the Brazilian fan in the era of next-generation sports fandom
Erico Aurelio Abreu Cardozo
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2026-0193
View articletitled, Between passion and algorithm: sports betting, algorithmic personalization and the Brazilian fan in the era of next-generation sports fandom
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Research Article August 11 2026
Regional integration and the ice–snow economy: spatial spillover effects within urban agglomerations in China
Zhengqing Zhou; Yufei Bai
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0389
View articletitled, Regional integration and the ice–snow economy: spatial spillover effects within urban agglomerations in China
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Research Article August 4 2026
Why do we start—and stop—exercising? Exploring the enactive and vicarious mechanisms in fitness apps
Hafizh Fitrianna; Yuliansah Yuliansah; Yunus Agung Kristanto
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2026-0185
View articletitled, Why do we start—and stop—exercising? Exploring the enactive and vicarious mechanisms in fitness apps
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Retraction Notice July 29 2026
Retraction notice: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2026-0414
View articletitled, Retraction notice: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
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Research Article July 27 2026
Bridging satisfaction and loyalty in esports: the mediating role of consumer engagement states through ECT/SET perspectives
Amir Zaib Abbasi; Farhan Mirza; Laiba Ali; Raouf Ahmad Rather; Ding Hooi Ting
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-02-2025-0054
View articletitled, Bridging satisfaction and loyalty in esports: the mediating role of consumer engagement states through ECT/SET perspectives
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Research Article July 9 2026
Brand extension in integrated clubs: a case study of women’s football in Spain
Bo Yu; Hui Du; Ceyda Mumcu; José Bonal
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0173
View articletitled, Brand extension in integrated clubs: a case study of women’s football in Spain
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Research Article June 23 2026
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
Bryan Weisheng Chiu; Kevin K. Byon
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0326
View articletitled, Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
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Research Article June 22 2026
RETRACTED: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
Tadeu Carlos de Oliveira Junior; Clécio Falcão Araujo; Valter Afonso Vieira
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0368
View articletitled, RETRACTED: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
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Research Article June 22 2026
Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
Shiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-06-2025-0278
View articletitled, Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
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Research Article June 12 2026
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
Szczepan Kościółek; Karolina Nessel; Anna Leśniak
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-02-2026-0127
View articletitled, When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
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Literature Review June 12 2026
Case study as a research method in sport management: a systematic literature review from 2014–2024
Jiexin Chen; Ji Wu
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0161
View articletitled, Case study as a research method in sport management: a systematic literature review from 2014–2024
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Research Article June 11 2026
Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
Athanasios (Sakis) Pappous; Argenis P. Vergara-Torres; David Cabello-Manrique
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0437
View articletitled, Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
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Research Article June 9 2026
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
E. Su Jara-Pazmino; Sebastian Vallejo; Simon M. Pack; Tsu-Lin Yeh; Martin Saona
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0523
View articletitled, The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
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Research Article May 25 2026
Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
Ciria Margarita Salazar C; Claudia M. Prado-Meza; Isela Guadalupe Ramos Carranza; Paola Cortés-Almanzar; Polet J. Islas-Magaña
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0510
View articletitled, Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
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Research Article May 14 2026
Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
Gyujik Han; Yonghwan Chang; Tae Woong Yoo; Scott Nestler; George B. Cunningham
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0174
View articletitled, Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
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Research Article May 7 2026
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
Gyujik Han; Yonghwan Chang; Tae Woong Yoo; Julia Boas; George B. Cunningham
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0168
View articletitled, Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
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Research Article May 6 2026
The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
Siye Kim; Daehwan Kim; Yong Jae Ko
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0542
View articletitled, The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
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Research Article April 28 2026
Who fills the stadium? Cluster-based insights from FC Barcelona's matchday audience
Albert Juncà; Josep L. Garcia-Domingo; Octavi Tarrés; Isaac Taberner
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0543
View articletitled, Who fills the stadium? Cluster-based insights from FC Barcelona's matchday audience
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Research Article April 23 2026
Strategic self-presentation and personal brand management of professional female athletes on Instagram
Wonyul Bae; Ho Yeol Yu; Michael L. Naraine; Minseok Cho
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0516
View articletitled, Strategic self-presentation and personal brand management of professional female athletes on Instagram
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Research Article April 20 2026
Athlete social media visual communication messages and their role on inspiration, attributions and consumer engagement levels among sport consumers
Leyi Shen; Kiki Kaplanidou
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2025-0087
View articletitled, Athlete social media visual communication messages and their role on inspiration, attributions and consumer engagement levels among sport consumers
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Research Article April 10 2026
Understanding determinants of virtual cycling adoption among voluntary sports clubs
Thibault Fouquaert; Tom De Clerck; Annick Willem
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0527
View articletitled, Understanding determinants of virtual cycling adoption among voluntary sports clubs
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Research Article April 3 2026
Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
Marcelo Curth; Ítalo Dantas; Vera Pedragosa; Alan Carvalho Dias Ferreira
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0402
View articletitled, Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
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Research Article March 11 2026
The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
Galen Trail; Hyejin Bang; Ari Kim
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-11-2025-0588
View articletitled, The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
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Research Article March 3 2026
Beyond functionality: how perceived value shapes purchase intention for smart wearable fitness devices?
Jia Shen; Haijiao Li; Paak Phantumabamrung; Yuxin Qiu; Weiliang Sun; Shengyu Xiong; Yan Wang
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0306
View articletitled, Beyond functionality: how perceived value shapes purchase intention for smart wearable fitness devices?
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Research Article February 25 2026
Social media branding with sportainment: a case study of Burnley F.C.’s creative player announcement videos on X
Ryan Chen; Jiaying Wang; Haozhou Pu; Chenyu Shi
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0186
View articletitled, Social media branding with sportainment: a case study of Burnley F.C.’s creative player announcement videos on X
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Research Article February 24 2026
The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness
Minkyo Lee; Yiran Su
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0407
View articletitled, The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness
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Research Article February 19 2026
How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
Tzu-Yun Yeh; Yi-Hsiu Lin; Wen-Cheng Chen; Yung-Chang Yu; Chen-Yueh Chen
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0517
View articletitled, How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
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Research Article February 16 2026
How do mega sports events foster campus renewal? A case study of the Chengdu Universiade
Xiaowei Jiang; Troy T. Zhao; Sam Chen; Xin Li; Juan Shi; Zhonglin Yang
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0149
View articletitled, How do mega sports events foster campus renewal? A case study of the Chengdu Universiade
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Research Article December 23 2025
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok
Jessica R. Braunstein-Minkove; Beth A. Cianfrone
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0183
View articletitled, #Trending towards brand crisis management: the case of the Seattle Kraken and BookTok
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Research Article November 3 2025
Examining identity and perceived risk on technology acceptance and behavioural intentions of fans: an extended TAM perspective
Zhao Shuya; Tiago Ribeiro; Victor Almeida
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-07-2025-0375
View articletitled, Examining identity and perceived risk on technology acceptance and behavioural intentions of fans: an extended TAM perspective
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Research Article October 16 2025
Sports marketing in Latin America: an analysis of scientific production
Miriam E. Pérez-Romero; Donaji Jimenez-Islas; José Álvarez-García; María de la Cruz Del Río-Rama
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-06-2025-0290
View articletitled, Sports marketing in Latin America: an analysis of scientific production
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Research Article August 25 2025
Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
Manuel Alonso Dos Santos; Sardar Mohammadi; Beicy Viviana Acosta González; Sergio Aguado Berenguer
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-02-2025-0067
View articletitled, Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
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Research Article August 11 2025
Unseen but unstoppable: Latina sport fans and their fight for representation in the U.S.
Melody Alanis
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0139
View articletitled, Unseen but unstoppable: Latina sport fans and their fight for representation in the U.S.
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