Earlycite

Retraction Notice July 29 2026
Retraction notice: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2026-0414
View articletitled, Retraction notice: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
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Research Article July 27 2026
Bridging satisfaction and loyalty in esports: the mediating role of consumer engagement states through ECT/SET perspectives
Amir Zaib Abbasi; Farhan Mirza; Laiba Ali; Raouf Ahmad Rather; Ding Hooi Ting
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-02-2025-0054
View articletitled, Bridging satisfaction and loyalty in esports: the mediating role of consumer engagement states through ECT/SET perspectives
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Research Article July 9 2026
Brand extension in integrated clubs: a case study of women’s football in Spain
Bo Yu; Hui Du; Ceyda Mumcu; José Bonal
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0173
View articletitled, Brand extension in integrated clubs: a case study of women’s football in Spain
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Research Article June 23 2026
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
Bryan Weisheng Chiu; Kevin K. Byon
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0326
View articletitled, Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
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Research Article June 22 2026
RETRACTED: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
Tadeu Carlos de Oliveira Junior; Clécio Falcão Araujo; Valter Afonso Vieira
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0368
View articletitled, RETRACTED: When game atmosphere and crowd experience shape Latin American fans' behavior: the role of sport fan engagement
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Research Article June 22 2026
Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
Shiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-06-2025-0278
View articletitled, Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
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Research Article June 12 2026
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
Szczepan Kościółek; Karolina Nessel; Anna Leśniak
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-02-2026-0127
View articletitled, When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
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Literature Review June 12 2026
Case study as a research method in sport management: a systematic literature review from 2014–2024
Jiexin Chen; Ji Wu
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0161
View articletitled, Case study as a research method in sport management: a systematic literature review from 2014–2024
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Research Article June 11 2026
Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
Athanasios (Sakis) Pappous; Argenis P. Vergara-Torres; David Cabello-Manrique
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0437
View articletitled, Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
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Research Article June 9 2026
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
E. Su Jara-Pazmino; Sebastian Vallejo; Simon M. Pack; Tsu-Lin Yeh; Martin Saona
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0523
View articletitled, The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
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Research Article May 25 2026
Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
Ciria Margarita Salazar C; Claudia M. Prado-Meza; Isela Guadalupe Ramos Carranza; Paola Cortés-Almanzar; Polet J. Islas-Magaña
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0510
View articletitled, Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
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Research Article May 14 2026
Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
Gyujik Han; Yonghwan Chang; Tae Woong Yoo; Scott Nestler; George B. Cunningham
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0174
View articletitled, Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
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Research Article May 7 2026
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
Gyujik Han; Yonghwan Chang; Tae Woong Yoo; Julia Boas; George B. Cunningham
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0168
View articletitled, Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
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Research Article May 6 2026
The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
Siye Kim; Daehwan Kim; Yong Jae Ko
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0542
View articletitled, The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
Supplementary data
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Corrigendum April 28 2026
Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2026-0244
View articletitled, Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
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Research Article April 28 2026
Who fills the stadium? Cluster-based insights from FC Barcelona's matchday audience
Albert Juncà; Josep L. Garcia-Domingo; Octavi Tarrés; Isaac Taberner
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0543
View articletitled, Who fills the stadium? Cluster-based insights from FC Barcelona's matchday audience
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Research Article April 23 2026
Strategic self-presentation and personal brand management of professional female athletes on Instagram
Wonyul Bae; Ho Yeol Yu; Michael L. Naraine; Minseok Cho
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0516
View articletitled, Strategic self-presentation and personal brand management of professional female athletes on Instagram
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Research Article April 20 2026
Athlete social media visual communication messages and their role on inspiration, attributions and consumer engagement levels among sport consumers
Leyi Shen; Kiki Kaplanidou
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-03-2025-0087
View articletitled, Athlete social media visual communication messages and their role on inspiration, attributions and consumer engagement levels among sport consumers
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Research Article April 10 2026
Understanding determinants of virtual cycling adoption among voluntary sports clubs
Thibault Fouquaert; Tom De Clerck; Annick Willem
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0527
View articletitled, Understanding determinants of virtual cycling adoption among voluntary sports clubs
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Research Article April 3 2026
Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
Marcelo Curth; Ítalo Dantas; Vera Pedragosa; Alan Carvalho Dias Ferreira
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0402
View articletitled, Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
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Research Article March 11 2026
The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
Galen Trail; Hyejin Bang; Ari Kim
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-11-2025-0588
View articletitled, The variation of constraints by level of team interest based on the sport consumer pathway for sport fandom
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Research Article March 3 2026
Beyond functionality: how perceived value shapes purchase intention for smart wearable fitness devices?
Jia Shen; Haijiao Li; Paak Phantumabamrung; Yuxin Qiu; Weiliang Sun; Shengyu Xiong; Yan Wang
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0306
View articletitled, Beyond functionality: how perceived value shapes purchase intention for smart wearable fitness devices?
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Research Article February 25 2026
Social media branding with sportainment: a case study of Burnley F.C.’s creative player announcement videos on X
Ryan Chen; Jiaying Wang; Haozhou Pu; Chenyu Shi
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0186
View articletitled, Social media branding with sportainment: a case study of Burnley F.C.’s creative player announcement videos on X
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Research Article February 24 2026
The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness
Minkyo Lee; Yiran Su
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0407
View articletitled, The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness
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Research Article February 24 2026
The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity
Junwoo Choi; Kevin K. Byon; Paul M. Pedersen
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0199
View articletitled, The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity
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Research Article February 23 2026
Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions
Donghyun Kim; Hyun-Woo Lee; Heetae Cho
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-05-2025-0243
View articletitled, Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions
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Research Article February 19 2026
How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
Tzu-Yun Yeh; Yi-Hsiu Lin; Wen-Cheng Chen; Yung-Chang Yu; Chen-Yueh Chen
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-10-2025-0517
View articletitled, How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
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Research Article February 16 2026
How do mega sports events foster campus renewal? A case study of the Chengdu Universiade
Xiaowei Jiang; Troy T. Zhao; Sam Chen; Xin Li; Juan Shi; Zhonglin Yang
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-04-2025-0149
View articletitled, How do mega sports events foster campus renewal? A case study of the Chengdu Universiade
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Research Article February 5 2026
The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective
Yuan Deng; Shubo Liu
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-06-2025-0285
View articletitled, The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective
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Erratum February 2 2026
Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-01-2026-0043
View articletitled, Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?
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Research Article January 21 2026
Development and validation of a scale for consumer beliefs about esports sponsorship
Minsik Jo; Do Young Pyun; Joe Piggin
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-08-2025-0403
View articletitled, Development and validation of a scale for consumer beliefs about esports sponsorship
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Research Article January 16 2026
Factors influencing sport fans' purchase of sport-related nonfungible tokens (NFTs)
Benqiao (Stella) Jiang; Kevin K. Byon
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-06-2025-0253
View articletitled, Factors influencing sport fans' purchase of sport-related nonfungible tokens (NFTs)
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Research Article January 2 2026
From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists
Kirstin Hallmann; Felix Wittmann; Johanna Schumann; Lukas Schmidt; Christoph Breuer; Ralf Roth
International Journal of Sports Marketing and Sponsorship (2026) https://doi.org/10.1108/IJSMS-07-2025-0304
View articletitled, From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists
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Research Article December 31 2025
The impact of virtual influencers’ anthropomorphism, attractiveness, credibility and sports knowledge on consumers’ information-sharing intentions
Yelim Yoo; Hong Wei Yang; Junho Kim; Choong Hoon Lim
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-07-2024-0157
View articletitled, The impact of virtual influencers’ anthropomorphism, attractiveness, credibility and sports knowledge on consumers’ information-sharing intentions
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Research Article December 23 2025
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok
Jessica R. Braunstein-Minkove; Beth A. Cianfrone
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0183
View articletitled, #Trending towards brand crisis management: the case of the Seattle Kraken and BookTok
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Research Article December 16 2025
Challenges facing the esports industry: a scoping review
Yu Hanada; Etsuko Ogasawara; Yuhei Inoue
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-07-2025-0380
View articletitled, Challenges facing the esports industry: a scoping review
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Research Article December 16 2025
The effects of functional and symbolic brand fit on consumer behavior in co-branding eco-friendly sportswear products
Junho Kim; Kyuhyun Choi
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-07-2025-0314
View articletitled, The effects of functional and symbolic brand fit on consumer behavior in co-branding eco-friendly sportswear products
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Research Article December 8 2025
In-game virtual goods consumption in esports: an extended cognition–affect–conation model linking age to purchase intention across FPS and MOBA genres
Kun Chang; Hyun-Woo Lee; Bo Yu
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-06-2025-0283
View articletitled, In-game virtual goods consumption in esports: an extended cognition–affect–conation model linking age to purchase intention across FPS and MOBA genres
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Research Article November 25 2025
Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022
Salha Al Mohannadi; Tamer H. Elsharnouby; Olfa Benarfa
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-02-2025-0050
View articletitled, Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022
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Research Article November 14 2025
Service quality and sport consumption in stadiums: the mediating role of perceived value
Ali Çağrı Gücal; Bülent Gürbüz
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-01-2025-0037
View articletitled, Service quality and sport consumption in stadiums: the mediating role of perceived value
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Research Article November 13 2025
Comparing emotional and rational appeals in CSR messaging for sport products
Sinhae Roh; Zack P. Pedersen; Kevin K. Byon; Paul M. Pedersen
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0202
View articletitled, Comparing emotional and rational appeals in CSR messaging for sport products
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Research Article November 3 2025
Examining identity and perceived risk on technology acceptance and behavioural intentions of fans: an extended TAM perspective
Zhao Shuya; Tiago Ribeiro; Victor Almeida
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-07-2025-0375
View articletitled, Examining identity and perceived risk on technology acceptance and behavioural intentions of fans: an extended TAM perspective
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Research Article October 28 2025
Effectiveness of esports sponsor advertising: analyzing screen placement, sponsor type and match period in esports events with eye-tracking
Shang-Chun Ma; Hung Yi; Chia-Liang Tsai; Wooyoung (William) Jang; Kevin Byon
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-06-2025-0287
View articletitled, Effectiveness of esports sponsor advertising: analyzing screen placement, sponsor type and match period in esports events with eye-tracking
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Research Article October 20 2025
Advancing e-business in sports and wellness: the role of synchronicity, coach reputation and home phygital environment on retention in online home fitness
Daniela Langaro; Anna Elisabeth Werling
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-01-2025-0025
View articletitled, Advancing e-business in sports and wellness: the role of synchronicity, coach reputation and home phygital environment on retention in online home fitness
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Research Article October 16 2025
Sports marketing in Latin America: an analysis of scientific production
Miriam E. Pérez-Romero; Donaji Jimenez-Islas; José Álvarez-García; María de la Cruz Del Río-Rama
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-06-2025-0290
View articletitled, Sports marketing in Latin America: an analysis of scientific production
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Research Article October 8 2025
What health-related messages are promoted during mega sports events? A multi-country study of Paris 2024 Olympic and Paralympic Games
Sabrina Furtado; Beatrix Algurén; Anupriya A; Jinyu Chang; Sarah Gee; Gabriel Gonçalves; Jennifer Gothilander; James Andrew Kenyon; Alexis Lion; Faizaan Mohammad; David O’Byrne; Linda Ooms; Julienne Petersen; Darren Powell; Vassilis Sevdalis; Joe Piggin
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0158
View articletitled, What health-related messages are promoted during mega sports events? A multi-country study of Paris 2024 Olympic and Paralympic Games
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Research Article August 25 2025
Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
Manuel Alonso Dos Santos; Sardar Mohammadi; Beicy Viviana Acosta González; Sergio Aguado Berenguer
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-02-2025-0067
View articletitled, Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
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Research Article August 11 2025
Unseen but unstoppable: Latina sport fans and their fight for representation in the U.S.
Melody Alanis
International Journal of Sports Marketing and Sponsorship (2025) https://doi.org/10.1108/IJSMS-04-2025-0139
View articletitled, Unseen but unstoppable: Latina sport fans and their fight for representation in the U.S.
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