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Beth A. Cianfrone
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Journal Articles
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–23.
Published: 23 December 2025
Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 1–13.
Published: 13 December 2024
Journal Articles
Brand communication and the mass vaccination center: stadium, team and community perspectives
Open Access
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 241–258.
Published: 05 October 2022
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 129–144.
Published: 27 June 2022
Journal Articles
Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 527–541.
Published: 02 April 2020
