Skip to Main Content
Wen-Cheng Chen
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1

Available to Purchase
Tzu-Yun Yeh, Yi-Hsiu Lin, Wen-Cheng Chen, Yung-Chang Yu, Chen-Yueh Chen
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship 1–19.
https://doi.org/10.1108/IJSMS-10-2025-0517
Published: 19 February 2026
View article titled, How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
Open the PDF for How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1 in another window
Add to Citation Manager for How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal