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Tae Woong Yoo
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Journal Articles
Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–14.
Published: 14 May 2026
Journal Articles
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–19.
Published: 07 May 2026
Journal Articles
Comparative case study of X-based fan discourse in esports vs. traditional sports: 2024 MSI and 2023 NBA Finals Game 5
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 373–389.
Published: 11 November 2025
