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Gyujik Han
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Journal Articles
Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–14.
Published: 14 May 2026
Journal Articles
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–19.
Published: 07 May 2026
