Page 1 | Search Results | International Journal of Sports Marketing and Sponsorship | Emerald Publishing

Skip to Main Content

1-2 of 2

Sort by

Sort Order Select

Journal Articles

Strategic self-presentation and personal brand management of professional female athletes on Instagram

Wonyul Bae, Ho Yeol Yu, Michael L. Naraine, Minseok Cho

International Journal of Sports Marketing and Sponsorship 1–18.

https://doi.org/10.1108/IJSMS-10-2025-0516

Published: 23 April 2026

View article titled, Strategic self-presentation and personal brand management of professional female athletes on Instagram

Add to Citation Manager for Strategic self-presentation and personal brand management of professional female athletes on Instagram

Journal Articles

(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media

Brandon Mastromartino, Michael L. Naraine

International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 934–949.

https://doi.org/10.1108/IJSMS-02-2021-0032

Published: 18 June 2021

View article titled, (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media

Add to Citation Manager for (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media