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Journal Articles

Successful operations of private youth sports academies in China: a case study of Cao Yanhua Table Tennis School in Shanghai

Chen Fan, Don Lee, Dan S. Johnston, Yi Zhang

International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 280–300.

https://doi.org/10.1108/IJSMS-03-2025-0089

Published: 22 August 2025

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Journal Articles

Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby

Tiao Hu, Michael Cottingham, Deborah Shapiro, Don Lee

International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 470–484.

https://doi.org/10.1108/IJSMS-03-2022-0060

Published: 31 January 2023

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Journal Articles

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes

International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 168–185.

https://doi.org/10.1108/IJSMS-11-2021-0225

Published: 12 September 2022

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