Skip to Main Content
Michael Cottingham
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues

Available to Purchase
Myungwoo Lee, Dong Hun Lee, Michael Cottingham, Billy Hawkins
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 92–107.
https://doi.org/10.1108/IJSMS-08-2024-0207
Published: 17 October 2024
View article titled, Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues
Open the PDF for Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues in another window
Add to Citation Manager for Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues
Journal Articles

Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby

Available to Purchase
Tiao Hu, Michael Cottingham, Deborah Shapiro, Don Lee
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 470–484.
https://doi.org/10.1108/IJSMS-03-2022-0060
Published: 31 January 2023
View article titled, Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby
Open the PDF for Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby in another window
Add to Citation Manager for Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby
Journal Articles

Values and goals of Chinese sport consumers contrary to American counterparts

Available to Purchase
DongHun Lee, Yinghui Zhang, Michael Cottingham, JungKun Park, Ho Yeol Yu
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
https://doi.org/10.1108/IJSMS-05-2016-0027
Published: 06 February 2017
View article titled, Values and goals of Chinese sport consumers contrary to American counterparts
Open the PDF for Values and goals of Chinese sport consumers contrary to American counterparts in another window
Add to Citation Manager for Values and goals of Chinese sport consumers contrary to American counterparts
Journal Articles

Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators

Available to Purchase
Kevin K Byon, Michael Cottingham, Michael S Carroll
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2010) 12 (1): 71–89.
https://doi.org/10.1108/IJSMS-12-01-2010-B007
Published: 01 October 2010
View article titled, Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Open the PDF for Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators in another window
Add to Citation Manager for Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal