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Journal Articles

Image congruence between sports event and host city and its impact on attitude and behavior intention

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Yinghui Zhang, Euisoo Kim, Zunming Xing
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2021) 22 (1): 67–86.
https://doi.org/10.1108/IJSMS-03-2020-0040
Published: 10 August 2020
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Journal Articles

Values and goals of Chinese sport consumers contrary to American counterparts

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DongHun Lee, Yinghui Zhang, Michael Cottingham, JungKun Park, Ho Yeol Yu
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
https://doi.org/10.1108/IJSMS-05-2016-0027
Published: 06 February 2017
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