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Journal Articles

Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers

Olga Polyakova, Thomas Karagiorgos, Christos Anagnostopoulos, Kostas Alexandris

International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1000–1017.

https://doi.org/10.1108/IJSMS-12-2023-0246

Published: 20 June 2024

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Journal Articles

A service quality framework in the context of professional football in Greece

Nicholas D Theodorakis, Kostas Alexandris, Yong Jae Ko

International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 57–71.

https://doi.org/10.1108/IJSMS-12-04-2011-B005

Published: 01 July 2011

View article titled, A service quality framework in the context of professional football in Greece

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