Article navigation
1 November 1999
Non Article|
November 01 1999
An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International Free
David Shani
David Shani
Professor of Marketing, Kean University, 1000 Morris Ave Union, NJ 07083, USA
Search for other works by this author on:
Publisher: Emerald Publishing
Received:
October 11 1999
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 1999 by Winthrop Publications Limited
1999
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 2–15.
Article history
Received:
October 11 1999
Citation
Shani D (1999), "An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International". International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 4 pp. 2–15, doi: https://doi.org/10.1108/IJSMS-01-04-1999-B002
Download citation file:
389
Views
Suggested Reading
An Interview with Timo Lumme, Managing Director of Quokka Sports Ltd
International Journal of Sports Marketing and Sponsorship (March,2000)
When Do Ex-Sponsors Become Ambush Marketers?
International Journal of Sports Marketing and Sponsorship (January,2002)
Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing
International Journal of Sports Marketing and Sponsorship (October,2019)
Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
International Journal of Sports Marketing and Sponsorship (July,2009)
Image transfer in sports sponsorships: an assessment of moderating effects
International Journal of Sports Marketing and Sponsorship (October,2005)
Related Chapters
Mistake of Roaming Network Service: Resolving Customer Complaints in Hospitality Management
Trade Tales: Decoding Customers' Stories
Social Media and Travel Behaviors
Advances in Hospitality and Leisure
Video Game Addiction: User Perspectives
Critical Perspectives on Addiction
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
