Article navigation
1 June 2001
Editorial|
June 01 2001
Editorial
Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2001 by Winthrop Publications Limited
2001
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 1.
Citation
Amis J (2001), "Editorial". International Journal of Sports Marketing and Sponsorship, Vol. 3 No. 2 pp. 1, doi: https://doi.org/10.1108/IJSMS-03-02-2001-B001
Download citation file:
116
Views
New and popular articles
Suggested Reading
Football Shirt Sponsorships: SEGA Europe and Arsenal FC
International Journal of Sports Marketing and Sponsorship (June,2001)
Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
International Journal of Sports Marketing and Sponsorship (June,2001)
Equity in corporate co‐branding: The case of adidas and the All Blacks
European Journal of Marketing (August,2003)
Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives
International Journal of Sports Marketing and Sponsorship (January,2002)
An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union
Journal of Product & Brand Management (August,2014)
Related Chapters
Brand image, equity, and sports sponsorship
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Epilogue: Designing and Performing the Editorial Assemblage
Algorithmic Organizing
Editorial statement
Political Power and Social Theory
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
