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Volume 4, Issue 3
1 September 2002
International Journal of Sports Marketing and Sponsorship Cover Image for Volume 4, Issue 3
Non Article| September 01 2002

An Interview with Jean-François Richard, Director of Sales and Marketing, Amaury Sport Organisation Free

Michel Desbordes
Michel Desbordes
University Paris Sud-XI, Faculty of Sports Science - Division STAPS - Bâtiment 335, 91405 Orsay cedex, France
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Author & Article Information
Publisher: Emerald Publishing
Received: April 01 2002
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2002 by Winthrop Publications Limited
2002
International Journal of Sports Marketing and Sponsorship (2002) 4 (3): 2–12.
https://doi.org/10.1108/IJSMS-04-03-2002-B002
Article history
Received:
April 01 2002

Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this interview, we learn more about the Tour de France and the different events organized by ASO.

Keywords:
Sponsorship, Tour de France, doping, values, sport events
This content is only available via PDF.
© 2002 by Winthrop Publications Limited
2002
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