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1 April 2007
Book Review|
April 01 2007
The Elusive Fan Reinventing Sports in a Crowded Marketplace Free
Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2007 by Winthrop Publications Limited
2007
International Journal of Sports Marketing and Sponsorship (2007) 8 (3): 75–76.
Citation
Kitchin P (2007), "The Elusive Fan Reinventing Sports in a Crowded Marketplace". International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 3 pp. 75–76, doi: https://doi.org/10.1108/IJSMS-08-03-2007-B008
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