Skip to Main Content
Article navigation
Volume 9, Issue 1
1 October 2007
International Journal of Sports Marketing and Sponsorship Cover Image for Volume 9, Issue 1
Research Article| October 01 2007

Going global: the NBA sets its sights on Africa Available to Purchase

Jason Means
Jason Means
Department of Hospitality, Tourism, and Family and Consumer Sciences, Georgia Southern University, PO Box 8077, Statesboro, GA 30460, USA
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2007 by Winthrop Publications Limited
2007
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (2007) 9 (1): 35–45.
https://doi.org/10.1108/IJSMS-09-01-2007-B006

This paper examines the US National Basketball Association's choice of South Africa as the primary location for its 'Basketball Without Borders' camp, with the long-term future of basketball in Africa in mind. It explores the associated basketball and community outreach activities of the camp and analyses whether the NBA is meeting its objectives for development of the sport.

Keywords:
NBA, Africa, HIV/AIDS, Basketball Without Borders, Dikembe Mutombo
This content is only available via PDF.
© 2007 by Winthrop Publications Limited
2007
licensed reuse rights only
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
1,041 Views
3 Crossref
View Metrics
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
Case study as a research method in sport management: a systematic literature review from 2014–2024
Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams

Suggested Reading

Addressing The Hiv/Aids and Urban Development Nexus in the Lake Victoria Region
Open House International (December,2008)
Application of quality function deployment for the prioritization of National Board of Accreditation quality parameters
Quality Assurance in Education (February,2019)
Racial preferences in sports NFTs? Empirical evidence from NBA Top Shots
International Journal of Sports Marketing and Sponsorship (December,2024)
The 2011-2021 NBA collective bargaining agreement: Asymmetric information, bargaining power and the principal agency problem
Managerial Finance (September,2016)
Patriotism, national athletes and intention to purchase international sports products
International Journal of Sports Marketing and Sponsorship (January,2015)

Related Chapters

Exploring the Links between HIV/AIDS and Forests in Malawi: Morbidity, Mortality, and Changing Dependence on Forest Resources
Ecological Health: Society, Ecology and Health
SRI in South Africa: A melting-pot of local and global influences
Socially Responsible Investment in the 21st Century: Does it Make a Difference for Society?
Sexual Identity Visibility and Compounding Stigma in the Familial Context: Life Histories Among Filipino MSMs Living with HIV
Resilience and Familism: The Dynamic Nature of Families in the Philippines

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (3)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal