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1 October 2007
Research Article|
October 01 2007
Committing regicide: rebranding the Football Kingz Available to Purchase
Trish Bradbury;
Trish Bradbury
Senior Lecturer, Massey University, Department of MIB, Private Bag 102 904, NSMC, Auckland, New Zealand
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Bevan Catley
Bevan Catley
Massey University
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Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2007 by Winthrop Publications Limited
2007
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (2007) 9 (1): 6–17.
Citation
Bradbury T, Catley B (2007), "Committing regicide: rebranding the Football Kingz". International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 1 pp. 6–17, doi: https://doi.org/10.1108/IJSMS-09-01-2007-B003
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