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Journal Articles
Client retention strategies of early-career personal trainers: a case study of UGA Ramsey center
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 301–326.
Published: 17 September 2025
Journal Articles
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 489–506.
Published: 13 December 2024
