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Gabriel Cepeda-Carrión
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Journal Articles

Perceived value, service quality and service convenience on behavioral intentions in fitness centers: a comparison between customers with and without personal training

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Helena Ferreira-Barbosa, Bebiana Sabino, Vânia Loureiro, Gabriel Cepeda-Carrion
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 468–488.
https://doi.org/10.1108/IJSMS-09-2024-0226
Published: 25 December 2024
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Journal Articles

Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)

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Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 229–240.
https://doi.org/10.1108/IJSMS-05-2022-242
Published: 05 April 2022
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Journal Articles

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective

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Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 966–985.
https://doi.org/10.1108/IJSMS-01-2021-0010
Published: 20 May 2021
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Journal Articles

How public sport centers can improve the sport consumer experience

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Ignacio Cepeda-Carrión, Gabriel Cepeda-Carrion
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2018) 19 (3): 350–367.
https://doi.org/10.1108/IJSMS-02-2017-0008
Published: 23 May 2018
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