Page 1 | Search Results | International Journal of Sports Marketing and Sponsorship | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study

Pascal Stegmann, Tim Ströbel, Norm O'Reilly

International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 1–15.

https://doi.org/10.1108/IJSMS-04-2025-0164

Published: 15 January 2026

View article titled, Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study

Add to Citation Manager for Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study

Includes: Supplementary data

Journal Articles

The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia

Matthias Anderski, Pascal Stegmann, Geoff Dickson, Tim Ströbel

International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 393–411.

https://doi.org/10.1108/IJSMS-07-2024-0162

Published: 29 November 2024

View article titled, The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia

Add to Citation Manager for The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia

Journal Articles

Hype or opportunity? Tokenization as engagement platform in sport marketing

Pascal Stegmann, Daniel Matyas, Tim Ströbel

International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 722–736.

https://doi.org/10.1108/IJSMS-08-2022-0157

Published: 27 April 2023

View article titled, Hype or opportunity? Tokenization as engagement platform in sport marketing

Add to Citation Manager for Hype or opportunity? Tokenization as engagement platform in sport marketing