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Keywords: Active supporters
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 66–83.
Published: 03 February 2025
...Michael Williamson; Jason Doyle; Brooke Harris-Reeves; Kevin Filo Purpose Active supporters and the organisations they form are crucial stakeholders for football clubs. Previous literature has noted the increasing interest and positive outcomes associated with corporate social responsibility...
