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Keywords: Agenda-setting
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 181–203.
Published: 27 November 2024
... elicited different engagement on Chinese and Western social media. Graphics and video were the most engaging features on all networks; polls were the least engaging. Research limitations/implications Agenda-setting effects of social media content differ across cultures and are co-created by user...
