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Keywords: Analysis
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 8 (2): 26–43.
Published: 01 January 2007
...Sangho Kim; Euidong Yoo; Paul M. Pedersen This study involved analysis of the consumption behaviours of spectators in the K-League (South Korea). Its dual purpose was to cluster spectators into homogeneous groups on the basis of attitudes towards game attendance, and to define the segments obtained...
