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Keywords: Analytic techniques
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 213–226.
Published: 29 January 2024
...) Designate the processes needed to generate results and knowledge that sport organizations, sport marketers and associated corporate partners can use to improve marketing campaigns. (3) Provide suggestions for analytic techniques and measurement constructs/instruments that will facilitate market research...
