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Keywords: Athlete activism
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 248–265.
Published: 19 December 2023
... becomes inflated. Research limitations/implications Researchers often employ self-report surveys to gauge audience perceptions of athlete activism or cause-related initiatives, particularly when assessing their impact. This study's findings indicate that this context is susceptible to SDB...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 519–537.
Published: 14 March 2023
...Brent Smith; Stephanie A. Tryce; Carol Ferrara Purpose To measure the relationships between varieties of patriotism and fan reactions to anthem-linked athlete activism and to test the effects of teammate allyship. Design/methodology/approach In this study of US sport fans (n = 519...
