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Keywords: Attitudes
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Journal Articles
Development and validation of a scale for consumer beliefs about esports sponsorship
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–22.
Published: 21 January 2026
... researchers and practitioners with a robust tool to assess the consumer beliefs about esports sponsorship and lays a foundation for future research. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Esports Esports sponsorship Consumer beliefs Attitudes...
Journal Articles
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2003) 5 (2): 2–13.
Published: 01 June 2003
... ways to increase cigarette consumption and brand identification, especially for older male adolescents who are interested in car races. 27 05 2003 © 2003 by Winthrop Publications Limited 2003 licensed reuse rights only Adolescents tobacco attitudes consumption Keywords...
