... Emerald Publishing Limited Licensed re-use rights only Esports Esports sponsorship Consumer beliefs Attitudes Scale development Exploratory factor analysis Confirmatory factor analysis In the rapidly expanding esports industry, the digital nature of platforms facilitates frequent...

... ways to increase cigarette consumption and brand identification, especially for older male adolescents who are interested in car races. 27 05 2003 © 2003 by Winthrop Publications Limited 2003 licensed reuse rights only Adolescents tobacco attitudes consumption Keywords...