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Keywords: Attitudes toward the sport
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 141–161.
Published: 12 November 2024
... Attitudes toward the sponsor Attitudes toward the sport Intentions to purchase Over the past decade, Mixed Martial Arts (MMA) as seen substantial global growth, captivating a diverse and expanding audience (Greenwell et al., 2015). This surge in popularity has been accompanied by a rising...
