...Yoonki Chun; Yulsoo Ji; Sujin Park Purpose This study examines how automated officiating affects fans' attribution of negative game outcomes and team satisfaction, with particular attention to the role of team identification. Drawing on Social Identity Theory and Attribution Theory, we propose...

.... Utilizing attribution theory and the theory's adjacent studies, this study investigated whether and why performance attribution promotion affects consumers' service purchase of personal fitness training. Design/methodology/approach The authors developed the experimental stimuli of performance...

... consumers process negative information surrounding morally tainted endorsers, and (2) how these mechanisms affect consumer behavior in the context of athlete scandals. Design/methodology/approach Drawing on attribution theory and the moral reasoning strategy framework, we investigate the impact...