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Keywords: Audience demand
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Journal Articles
Determinants of audience demand for the televised professional baseball matches in Korea: An analysis of the post-season matches from 2008 to 2016
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International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 184–202.
Published: 10 October 2018
...Yoonji Ryu; Kihan Kim; Jong Won Paik; Yunjae Cheong Purpose The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Design/methodology/approach The data were collected from a total of 129 games...
