... than pre-experience motivation. Taking all the above into consideration, the following hypotheses are formed: H1a. Functionally motivated consumer innovativeness is positively associated with satisfaction. Satisfaction Artificial intelligence Virtual reality Augmented reality...

... processes. In this paper, the relationship between real sport and its digital adaptation in computer games, virtual environments and augmented reality will be analysed using concrete examples. © 2012 by Winthrop Publications Limited 2012 licensed reuse rights only e-sport virtual worlds sport...