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Keywords: Australian Football
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 12–22.
Published: 01 July 2006
...Larry Neale; Daniel Funk This study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four factors - Team Interest, Vicarious Achievement, Excitement and Player Interest - were successful...
