Keywords: Automated Ball-Strike (ABS)
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–16.
Published: 17 August 2026
... experiment was conducted with 577 MLB fans. We measured participants' supported team and team identification, followed by a manipulation using a simulated playoff loss scenario involving either a human umpire or the Automated Ball-Strike (ABS) system. Then, internal attribution, team satisfaction...
Includes: Supplementary data

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