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Keywords: Automated officiating
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–16.
Published: 17 August 2026
...Yoonki Chun; Yulsoo Ji; Sujin Park Purpose This study examines how automated officiating affects fans' attribution of negative game outcomes and team satisfaction, with particular attention to the role of team identification. Drawing on Social Identity Theory and Attribution Theory, we propose...
Includes: Supplementary data
