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Keywords: Back Room
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 39–51.
Published: 01 July 2006
... Room socialisation fan motivation strategy An empirical analysis of gender differences in sports attendance motives Keywords sportscape Front Room Back Room socialisation fan motivation strategy John Hall Centre for Business Research, Deakin University, Australia Email: john.hall@deakin.edu.au...
